Bell Homes unveils bold new brand identity, marking a new chapter for the Housebuilding company
Gloucestershire – Bell Homes, the Cinderford based housebuilder with developments in Gloucestershire and Herefordshire today announces the launch of a striking new brand identity, signalling a confident step forward for the company as it continues to grow.
The rebrand introduces a bold new icon, a powerful, oversized lowercase “b” as part of its digital and in person presence, integrated with company’s existing logo which has served Bell Homes for many years. The new identity brings a unified, contemporary look to the brand, consolidating its visual presence under a single strong colour and a clean, modern graphic language.
A Icon built for the future
The new icon moves away from the multi-tone palette and abstract swirl of the original logo, adopting instead a commanding typographic mark that is immediately recognisable and built to work across every format, from signage and hoardings to digital platforms and marketing materials.
The deep crimson brand colour, carried consistently across both the icon and the wordmark, reflects Bell Homes’ ambition, confidence, and the quality its customers have come to expect.
Nicola Bird, COO at Bell Homes, said:
We’re a strong, resilient family business, proud of where we’ve come from and clear on where we’re going.
The new ‘b’ reflects that: modern, solid and bold
Continuity at the core
While the look is new, Bell Homes’ commitment to building quality homes and delivering an exceptional customer experience remains unchanged. The rebrand is a visual evolution, one that better represents the company’s position in the market and its plans.
The new brand identity will be rolled out across all customer-facing touchpoints from XX, including the company website, sales materials, signage, and social media channels.
About Bell Homes
Bell Homes is a Cinderford based housebuilder delivering 2, 3, 4 & 5 bedroom homes across both Gloucestershire and Herefordshire, with a big drive to add more sites to it’s portfolio in the next 5 years. Founded in 1968, the company has built a reputation for customer care, high quality builds and British materials. For more information, visit bellhomes.com.