Bell Sports & Rugby Park Continues to Go from Strength to Strength
More Than a Rugby Club – A Community Asset for the Forest of Dean
When K W Bell Group first became involved with Cinderford Rugby Club, it was driven by a simple belief: strong communities create strong futures.
Today, Bell Sports & Rugby Park stands as one of the Forest of Dean's most important community assets, welcoming thousands of people each year through sport, social activities, events and local engagement.
What was once primarily a rugby ground has evolved into something much bigger.
The facility now provides:
Rugby opportunities for all ages, from juniors through to senior teams
A thriving café and social space used by local residents throughout the week
Three bars supporting events and community gatherings
Live music and entertainment events
Digital engagement and live-streamed sporting fixtures
A venue for local organisations, businesses and community groups
A welcoming environment that brings people together on and off the pitch
For K W Bell Group, this investment has never simply been about sport.
It has been about creating opportunities, improving wellbeing, tackling social isolation and providing a place where people feel they belong.
As a family business with deep roots in the Forest of Dean, we understand that successful communities need more than houses, roads and infrastructure. They need places where people can connect, build friendships and create lasting memories.
The continued growth of Bell Sports & Rugby Park demonstrates what can be achieved when businesses invest for the long term and take an active role in supporting the communities they serve.
The venue now attracts visitors from across the region, supports local employment, provides opportunities for volunteers, hosts community events and contributes to the wider local economy.
Perhaps most importantly, it creates a sense of pride.
The success of Bell Sports & Rugby Park reflects the dedication of countless volunteers, coaches, supporters, sponsors and committee members who continue to give their time and energy to make the club what it is today.
Their commitment has helped transform a sporting venue into a genuine community hub.
As we continue to invest in the Forest of Dean through housing, construction, education and skills development, Bell Sports & Rugby Park remains an important part of our wider commitment to supporting people and strengthening communities.
The future is incredibly exciting.
And if the growth of recent years is anything to go by, Bell Sports & Rugby Park is only just getting started.
By the Numbers
The recently published Bell Sports & Rugby Park Impact Report highlights the scale of the club's contribution to the community:
🏉 Thousands of visitors each year
💰 Significant economic impact through local spending and employment
👥 Hundreds of players, volunteers and community users
❤️ A growing programme of community, wellbeing and social activities
📈 Continued investment into facilities and visitor experience
Because success isn't measured solely by what happens on the pitch — it's measured by the positive impact created off it too.